What Can Marketed Learn from Star Wars?

It is almost instinctual, and easy to dismiss the highly impacting pop culture. However, the marketers know it better. There are hundreds of films that are released every year, and a very few of them become highly popular, and Star Wars is one such movie. What is the aspect of the film that makes it a sticky staple in the Hollywood? This is an expansive question. It has to be noted that many businesses that operate all over the world, especially their marketers should capture the consumers with such an aspect. Here are the marketing lessons that the marketers can learn from the film, Star Wars.

Staying relevant: This is one of the biggest achievements of the brand of Star Wars as it has been relevant for almost 40 years after the original film’s release. A few brands stick too long to become household names. Likewise, marketers who are capable of evolving while staying relevant to their core customers have the chance of benefiting from long term loyalty and longevity.

Making more with less: Star Wars’ original film was produced with a very tight budget in comparison to the other Hollywood movies that were released at the time. But, Lucas stretched his thin budget as long as possible than most, and the result is evident now. This is what marketers should learn. Budget is one of the top constraints of marketers, especially in the current environment. Marketers who rethink the budget allocation, and embrace new ways to engage their consumers will get it done further.

Making meme worthy content: A crucial component of the modern internet culture is memes. These have some of the most viral content and remain valuable to the marketers. Star Wars sells fans based on the authenticity of the world by captivating visuals, deeply compelling stories, and electric characters. This is done largely via user generated content as well as memes. Similarly, marketers can support consumers to create memes around their specific brands.

Read More: Simple Marketing Tips for the Small Businesses

Simple Marketing Tips for the Small Businesses

The small businesses might think that it is impossible to market their business to witness it grow as they will not have enough expertise and budget to do the same. Here are some marketing tips for the small businesses that will be useful.

Give Away: There are small businesses that have grown by leaks and bounds simply by giving away their products. Once the customers experience the product for free, they will definitely lineup to buy it.

Take Part in Networking Events: There are small business owners and entrepreneurs who attend networking events and present their business in almost every place. Their contribution to the community will make them the first ones to come to people’s minds when they look for a new product or service. This way, the small businesses will grow.

Create Your Own Event: If you do not want to attend every other event that happens, you can invent your own event. There are some business entrepreneurs who have created successful networking events for their own business. Such events will be a platform for the other businesses who attend the event as well.

Volunteer to Head an Organization: The top secret to get the most out of an organization or group is not just attending the events, but to take the lead position. There are entrepreneurs who have connected with the brightest minds of the companies that grow quickly with their leadership skills alone.

Podcast: There are some business owners who use their own podcast for their business. They also interview fellow business owners, and people love sharing their story. This way, their podcast will be highlighted, and it will make an instant and meaningful connection as well. It is a great way to get educated on a specific topic that they are interested in.

Sending Weekly Emails: In case, you want to stay in a good relationship with the customers, there is nothing that is as simple as creating a weekly email list that will communicate valuable information with the customers. There are companies that send such weekly emails and get in touch with their customers to stay in their minds forever.

Supporting a Cause: There are small businesses that support a cause and stay in the minds of people. This is a type of marketing that many businesses carry on these days.

Sponsoring an Organization: Many local organizations are not expensive to sponsor, and this is done by businesses. In case, the product or service offered by the business is a good fit, then the audience will surely approach the business.

Read More: Tips to Do Online Marketing on Tight Budgets

Tips to Do Online Marketing on Tight Budgets

The internet and World Wide Web are tools that have endless limitations. It is more practical and possible that ever before to create and maintain a strong online presence for any business with these tools. In fact, there are online companies popping from nowhere these days due to the importance of this industry. However, there involve a lot of efforts to sustain a successful online business. With a lot of information available on the internet, and users having a great control to view exactly what they want to are quite challenging to get your product reach the potential customers.

There are many things when it comes to online marketing, and most companies have very little space in their already tight budget to do online marketing. To help such companies, here are some useful tips to do successful online marketing even in tight budgets.

Know Your Market: In case, you do not have a clear and defined audience, your marketing strategy will not be successful. Before you spend a fortune on marketing, you need to find out the target market. This can be done by you if you know your product. You need not spend a lot to on a market research firm to know this.

Set and Reset Goals: Find out what you want to gain by doing online marketing. Are you looking to increase revenue or increase awareness? You need to have multiple goals and also keep track on all of them to measure your success. When the initial goals are met, you need to set new goals so that your company improved constantly.

Set a Budget: Once you know your target market and the goals ready, you need to plan the budget accordingly. The advantage of online marketing is that it can be done even on a tight budget. There are many platforms that are free of charge to use. But, it is not the best strategy to stick to the free platforms. You need to determine the platforms that are needed for the product, and you should spend money to gain the desired results.

SEO: SEO is very important when it comes to online marketing. This will make your website appealing to the search engines. Your keywords should be commonly searched terms, you should add backlinks to the site, customize the description and headlines, and so on.

You should also brand your products to stay ahead of the competition, add more contents to your website for the search engines to pick your website using blogging, and stay active on social media.

Read More: What Can Marketed Learn from Star Wars?