For many family lawyers, their blog is the first point of contact for prospective clients. The usability and design of your website enables clients get an instant feel for the quality of the services offered by your firm. The alimony content in your website plays a further role of helping clients gauge whether to contact you about issues relating to alimony. By practicing content marketing, you can be able to demonstrate your legal expertise and brand to prospective clients and build trust which is necessary to prompt individuals with alimony issues to contact you. Below I have listed some of the benefits of marketing your alimony content and a list of the top content syndication companies.
Distinguishing Your Brand
One of the main benefits of marketing your alimony content is to distinguish your practice from that of your competitors. Services offered by family lawyers differ greatly. Some lawyers offer free services such as a case evaluation and legal advice while others only commit to a client’s case after receiving a commitment fee. Marketing your alimony content helps you stand out from the crowd of family law firms.
In most cases, people are not familiar with the elements of alimony or other issues related to family law. Such ignorance is what causes many people to disregard the importance of a family attorney. By compiling informative alimony content that addresses some of the common issues that are likely to face your target clients, you stand a high chance of convincing prospective clients to seek you out for further consultation.
Search Engine Optimization
One of the benefits of marketing your alimony content is to make it rank high on search engines. Google shows its high regard for quality content by placing companies and firms that post trusted content higher in its rankings than sites that rely on keyword-stuffing. Essentially, the higher quality your content possesses the more prominent and trusted you will appear in search results when a prospective client is seeking for answers on alimony. Marketing your content, therefore, gives your practice more exposure, and a first row seat in the digital shop exhibition.
Top Content Syndication Networks
Content syndication networks are almost like ad networks Yahoo Bing and Google, however, their main focus is on the promotion of other content like articles and blog posts. These content advertisements feature at the bottom of popular sites such as Forbes and CNN. The advertisements are next to the section on “Related Posts”, and appear as a list of posts with a phrase like “Similar Articles Online”.
Some of the top content syndication networks are Outbrain, Zemanta, SimpleReach, and Link Within. For all these networks, the procedure for marketing your content is the same. You simply have to choose the content that you wish to promote and leave the syndicate with the heavy burden of presenting it to your audience.
Marketing your alimony content gives you an edge with regards to winning over clients and growing your business into a reputable practice. Try it today and experience the enormous rewards it will give you.
For more ways to distinguish your brand, for any company, visit our blog, Simple Marketing Tips for the Small Businesses