Email marketing is the best form to reach customers. You do not have to spend much money on email marketing. If you are looking to distribute newsletters to your clients or customers, you have to keep certain points in mind.
The subscription process should be simple. When a customer or website visitor enters your page, a signup page can pop out or appear in the corner of the home page. The website visitors who enjoyed reading your blog or satisfied with your services will sign up for newsletters. You can even post the signup forms on the Facebook page, blog, home page and at any platform where your fans and customers are active.
It is important to collect birthdays, names and email id of the customer. It will be useful to send a gift or special offer. If the subscription form is long, it may scare people, and they may come out of the subscription box.
What the subscribers can expect: Be clear when subscribers sign up. They should not get disappointed by expecting more from you. If you are planning to send letters, ecommerce sales, company updates, weekly tips or daily deals, you have to tell the readers in advance. You have to mention them when you will be sending and what you will be sending.
Ensure to provide as much as details as possible. It will help them to decide whether they require the email or not necessary. Some subscribers will sign up and come out because of too much of emails. Remember, the success of the email campaign depends upon the number of potential customers you reach.
Send welcome email: It is the best way to remind that they one among the email subscriber’s list. You can send offers or discounts in the form of a welcome email to new customers. It makes them feel privileged for signing up your website.